Create a blog that really does change the world
Wouldn’t it be great if your blog had hundreds of visitors — even thousands — waiting to hear what you have to say next?
What if there were so many comments and questions you had to hire help to answer them all?
That’s the dream of every writer who wants to change the world.
And it really can come true!
All you have to do is a few simple things consistently.
But first, let’s look at what may be holding you back. And chances are, you may not even be aware you’re making these mistakes.
So step back for a minute. Take a look at your blog as if you were a visitor.Then you’ll be able to answer these questions with a clear head.
The Barriers Between You and an Unforgettable Blog
When I first decided I wanted to become a full-time, serious, change-the-world writer, I wanted to write about everything I knew.
Sounds like a good strategy, right?
Think of it this way. Back when I was young, my mother bought orange juice in these paper tubes filled with concentrate. To make it drinkable, she had to add the right amount of water, stir vigorously, and then voila! — you have a perfect gallon of orange juice.
Imagine how that would have tasted if she decided to make 3 or 4 gallons of orange juice by cutting the orange block into pieces.
It would taste like water with a hint of orange. I know they sell it in bottles like that now, but if you’re expecting full-on orange juice, a hint just won’t do, will it?
The first barrier to an unforgettable blog is a lack of focus.
It’s better to go deep than wide when you want to change the world.
Let’s go back to the orange juice for a moment.
What if my mom decided to make a half gallon from a gallon’s worth of concentrate?
That would be pretty thick.
In fact, it would probably taste a bit like tar.
You may have been told you need to be bold when you write.
What a lot of writers do though is write stuff that either resembles orange water or orange sludge.
You write orange water when you hold back, play it safe, and dare not offend.
The result is boring writing no one reads.
If on the other hand you’re too bold, people will avoid you because nobody likes arrogant people.
You choke on thick orange juice. You bristle at people who pressure you. You conveniently avoid coffee with friends who want to share “an excellent opportunity” with you (and share no details until you agree to meet).
The second barrier to an irresistible blog is the wrong amount of boldness.
Don’t worry. Soon you’ll know exactly how to make the impact you want.
Have you ever been to a party where someone goes on and on telling stories about themselves?
They may seem like great conversationalists, but honestly, that stuff gets old pretty fast.
You feel great at a party when you share stories with someone. You feel valued when the other person cares as much about you as he does himself.
The best conversationalists remember we all have two ears and one mouth.
I don’t think that ratio is an accident.
If you want to make an impact and write stuff that resonates with readers, make them the hero of your stories. They’ll love you for that.
The third barrier to an unforgettable blog is the blogger is too self-centered.
Now that you know what may be standing in your way, it’s time to do something about it.
Are you ready to step outside your comfort zone so you can create content that builds a tribe of raving fans that will follow you wherever you go?
Let’s get started!
7 Ways You Can Make Your Blog the Go-To Place in Your Niche
Choose your mission carefully — and stick with it deliberately.
Every summer we love to take a vacation.
To make that happen, we have to decide where we’ll go, when we’ll go there, and what we’ll do while we’re there.
If we leave it to chance, we’ll never leave home.
When you take a trip, you plan for it with a lot of detail.
Your blog should be no different.
You don’t get in your car without knowing where you’ll go. Why would you just write at random?
The most successful companies know this. That’s why they have clear, concise mission statements. Here are some examples:
- Life is Good: “To spread the power of optimism.”
- American Express: “We work hard every day to make American Express the world’s most respected service brand.”
- Honest Tea: “…to create and promote great-tasting, healthy, organic beverages.”
See what power you can pack into one sentence?
Seth Godin does this with his blog posts.
You can do it with your own mission. It can be as simple as filling in the blanks in this sentence:
I believe every _____ should _____.
I believe every serious writer should be able to engage readers, sell their ideas, and build their tribe.
Share it in the responses below.
If you haven’t already, write it down now.
Then use it to direct everything you do on your blog.
It’s better to go deep into a topic than to spread yourself so thin you become invisible.
Take a stand.
The greatest leaders in history knew what they were about.
We admire those who have strong convictions — and aren’t swayed by every wind of opinion that blows by.
Will you have haters?
Will people question your sanity?
Will people stand up and cheer because you’re saying what they’re thinking?
It takes guts to take a stand. You need courage not to soften your stance so it’s more acceptable. Real change happens when you confront people with the truth.
Just don’t kill them with it.
Wrap your message in hope and people will be more willing to embrace it, use it, and share it.
You’ll go through temporary muscle aches if you can build a better body.
You’ll skip the sweets you love to have more energy to do what you love.
You’ll forgo eating out if you can invest in a fantastic lifestyle when you retire.
Without hope, nobody does anything.
You even take a stand because you hope it will make your life better.
Invite people into what you hope for when you follow your convictions. If it’s compelling to you, others will find it attractive.
What do millions of Americans do every weekend?
What streams into people homes via television, smartphones, and tablets?
The blockbuster movie thrills people because it takes them on an adventure. If the story is dull, you’d rather stay home, right?
Be dramatic. Tell stories that invite people to see themselves in the hope you write about. Use metaphors to make what is mysterious easy to comprehend.
College lectures have a bad reputation.
When you go to college, the school administrators want you to get a well-rounded education. So you have to take classes you don’t like to get credits you wouldn’t otherwise need.
The professors who teach these classes know that a majority of their students don’t want to be there. So they hold back their genius and make the class a forgettable experience that resembles a yawning festival.
What a shame.
What if you made all your communication dramatic? What if you considered it a challenge to engage every reader who comes to your blog? Why let anyone visit and leave unchanged?
Be passionate. Tell stories. Be a messenger of hope. Do that, and your message will reach far more than it misses.
Ignore your haters.
As creatives, we writers can be pretty sensitive people.
Let’s face it. At some point, even the toughest of us bleed when we’re stabbed.
So how do you deal with that, especially when I just told you to take a stand?
Resolve right now that you won’t back down when someone challenges you.
Now you don’t have to go after your haters like radio talk show hosts do. Don’t call them stupid no matter how tempted you feel. If you engage with them at all, just use a few simple, magical words.
Here are a few phrases that will diffuse even the most angry detractor you’ll ever have.
“I see your point. And if I were you, I might think the same thing.”
“You raise a valid point.”
“That’s a legitimate question.”
Why are these so magical?
Because you aren’t telling your hater she’s wrong.
In fact, you even appear to agree with them. And in a sense, you are. You’re agreeing that they have a right to their opinion.
But then, so do you.
Don’t surrender that right to anyone.
Take a moment and acknowledge right now, “When I take a stand, everyone won’t agree with me. And that is perfectly okay.”
If you want to make an impact, stand on your convictions — and plant a flag there.
But also be humble enough to change when you’re convinced you’re wrong.
When you have a platform, one of the easiest ways to engage with your readers is to ask them a question.
It’s also the easiest way to get the attention of an influencer.
You don’t know everything.
Neither does the thought leader you admire so much.
The great thing is you can help each other. And isn’t that what great relationships are founded upon?
One caveat: Ask open-ended questions. These are the kind that start conversations. When you talk back and forth with people, you learn, and you build trust.
And trust is worth more than money.
Because when people trust you, they’ll follow you, rave about you, and buy from you.
Throw down a challenge.
Want to change the world?
Get people to do something.
Maybe you challenge them to write 500 words a day.
Perhaps you create a forum where they help promote each other’s books.
Or maybe you create a checklist they can use to get their book written.
Apply any or all of these to your own niche.
When people take action on your suggestions, they get a taste of what you can do for them. So share the best of what you know, so no one gets the taste of sour grapes in their mouth.
Be willing to help when people have questions. Even if they haven’t given you money. That is the kind of generosity that can open doors to paying opportunities later. After all, everyone knows 250 other people. Someone in their network might be your next client.
Throwing down a challenge can be as simple as asking your reader to do something at the end of a blog post.
I challenge you to have a call to action every time you write. Do that and tell me what happened in the responses below.
Leave them hungry for more.
The best example of this is the “freebie” you give in exchange for someone’s email address.
I hate the term “freebie”.
Give people a sample instead.
While the word free is powerful, don’t tie it to the value of what you’re offering. Your work has some monetary value. What is your time worth? What about the information you just shared?
If you give away a free eBook, tell people what it’s worth — then show people what they’re saving by paying with an email address.
What’s really happening is you’re trading value for value. You could purchase names with cash — or you could give something of real value for the privilege of visiting someone’s inbox.
Here’s another reason you want to think of your email magnet as a premium. When you give a sample, you whet someone’s appetite. Make the taste so good, they can’t help but want a plateful.
If you do this every time you interact with someone, you’ll become someone who is retained instead of someone people buy from once and forget afterward.
Now Go Be Irresistible
When you make these 7 tips your regular practice, something marvelous will happen.
People will stand up and take notice when you share your message.
You’ll get more calls to write a book, write a course, or provide coaching.
And every time you show up, people will experience change and improvement.
Now go change the world with your irresistible charm and power! Armed with these tools, nothing can remain standing between you and your dreams.
Visit Frank at FrankMcKinley.com