First, the disclaimer. If you hate social media or at least the social media owned by Facebook, I’m not going to try and convince you otherwise. Read no further. If you’re on Linked In or keep thinking you should be on Linked In, proceed.

Linked In, for a lot of its users, used to be a place to learn more about someone you were going to interview or someone you might want to do business with, find people you’d lost track of (if they updated their page), or for job searching purposes. Since Facebook bought it, it has become much more interactive for posting articles, sharing ideas, promoting events and general networking.

I use it for sharing these weekly challenges and blog posts on leadership. I also send an occasional message, mostly when prompted by LI for someone’s work anniversary. The challenge this week is to stretch the way we use it.

LEADERSHIP CHALLENGE #4: THREE TIMES THIS WEEK, GO TO LINKEDIN AND SEND SOMEONE YOU KNOW A MESSAGE OR PROVIDE AN ENDORSEMENT OR RECOMMENDATION.

It’s good to stay in touch with your network. Most of the people in my LinkedIn network I rarely see in person. The point of LinkedIn is to develop a broader web of relevant professional connections. Most of the people in my network I do know personally to some degree, but not all. I connect with a few people because there’s significant crossover in our networks, meaning we probably have things in common; things to share and learn from each other.

Why do this challenge?

  • The more in communication you are with your network, the more likely everyone is to reach out to each other when there’s a question or someone needs an ear. The easier it becomes to support each other.
  • The more in communication you are with anyone, the more meaningful every communication becomes. You bring more to the exchange…you know more about each other, there’s more history, fewer words/more meaning.
  • Endorsements and recommendations are simply opportunities to appreciate another person. It always feels good to compliment someone. It may inspire them to reach out and compliment someone too.


How was last week’s challenge?

Mine was a fail. The challenge was to seek out people you usually don’t see or talk with and have a 3-minute conversation. At the beginning of the week I felt like this should be a slam dunk. It wasn’t.

Writer and metal smith/jewelry maker, Donna has lived happily as a mother, friend, creative, and nonprofit leader in Nashville, TN for more than 30 years. She is additionally committed to her cats, rock climbing, gardening and power tools. She believes that people are good, kindness is essential and artists should rule the world. Find her at BensonStreetStudio.com.
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Writer and metal smith/jewelry maker, Donna has lived happily as a mother, friend, creative, and nonprofit leader in Nashville, TN for more than 30 years. She is additionally committed to her cats, rock climbing, gardening and power tools. She believes that people are good, kindness is essential and artists should rule the world. Find her at BensonStreetStudio.com.

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