An analogy from everyday life
It’s getting dark outside. You and your family are lounging on the couch, watching TV, and playing on your smartphones and tablets.
Your stomach growls, sending you a message you can’t ignore.
“Who’s ready to eat?” you ask. After all, somebody has to break the silence and move the ball forward, right?
A chorus of disparate answers follows.
“I don’t know.”
“I want Chinese.”
Since it’s late and you don’t feel like cooking, you opt to grab something out. You put the choices up for a vote. The one with the most votes, or the least groans, wins.
And if they all get thumbs down, you propose an alternative solution.
How This Relates to Your Ideas
Creativity is about movement, provocation, and alternatives.
Ideas are fun to come up with, but impractical if they can’t be implemented. Be willing to risk to see what works. Think of it as a journey you take and consider what will happen with each step. Will you get what you want? Is your idea a flop? How can you adjust it so it makes more sense and has a better chance of working?
In our example above, you stimulated movement with provocation. “What do you want to eat” is more than a question. It’s a thought provoker. It appeals to a desire that everyone in that room already has — hunger. And by offering alternatives, it gives the movement a destination.
The question also sets parameters for your creativity. We’re dealing with hunger here, not doing our taxes, world peace, or what’s on TV.
It’s specific and leads to real action. What do you want to eat? It assumes you want something, and calls you to name it.
Real progress doesn’t happen in meetings and at your desk. It happens when people move. Put your Creative Hat on and think about that.
Then share your thoughts in the responses.