I bought a Chemex (a.k.a. fancy glass filter coffee maker) in April for two reasons.
First and foremost:
I was fed up with the limited offering of almond milk around here. It took me 8 months to find a coffee shop offering almond milk. The rest of them so politely say “we have soy” like I should give them a pat on the back, but I know they won’t be there when I’m forced into the fetal position by excruciating stomach cramps post ingestion of soy. Too much information?
It costs me less than a quid per day to have fresh roasted and ground coffee dropped through my mailbox on a semi-regular basis… that quid makes 3 cups by the way. So… why the hell not, I say!
It’s interesting thinking back to when I purchased the Chemex, especially as I now drink my coffee black. I didn’t really plan it this way. I just realised I enjoyed certain coffees — I get to try different blends — without almond milk.
Since I started drinking black coffee at home, I’ve started drinking it black while I’m out as well.
It solves all manner of problems, the most important being, I no longer have any stress, anxiety or frustration around trying to find a coffee. I simply walk into the closest cafe that looks cool and order a filter coffee if they have them. If not, it’s an Americano (no milk).
My coffee exploits are quite a metaphor for my entrepreneurial journey. In April, I was frustratedly clutching at straws, looking in every direction to identify solutions to all the problems in my business. Everything — like trying to buy an Almond Milk Latte in Maidstone — was complicated. My daily to-do list was as long as the menu at Starbucks.
In contrast, now my coffee is simple and so is my business.
My to-do list is a lot like picking up my Chemex, filters, kettle, and bag of coffee, and selling one type of coffee out the front of my house — lemonade stand style.
That’s not to say it’s less sophisticated. If you sipped and swirled my coffee over your tastebuds you wouldn’t think so — but when you’re a one-woman band, it’s a hell of a lot easier to run a lemonade stand than an entire Starbucks on your own.