The secret to successful book cover design is as much about ‘fitting in’ as it is ‘standing out’. 

‘Don’t Judge A Book By Its Cover’ is perhaps the most ignored advice of all time. Everyone does it — and that’s why the cover is the most important part of any book you publish.

The tens of thousands of words you slaved over won’t count for squat if your image doesn’t appeal to the customer.

So, why would I slap a woman’s derriere on the front of my book The Camera Never Lies 

Isn’t that a tad polarising? Won’t it scare some people away from buying it?

Perhaps…

Here’s why I decided to do it anyway…

The nuts and bolts of book design

Apparently, one of the biggest book cover design mistakes made by indie authors is to be too different from other titles in your genre.

This comes from a desire to ‘stand out’, but it’s typically a terrible idea. It’s smarter to design a cover that looks like it belongs with the other best-sellers in the genre. It can be better than others in the genre, but not different.

Book cover design expert Derek Murphy explains it brilliantly in his book Guerrilla Publishing

He said:

“Readers expect covers from certain genres to look a certain way. Publishers do that because they’re conforming to reader expectations and genre conventions. You want your book to immediately look like it belongs among those other best-selling books you picked out earlier. It should look like it fits in. It can still be better, but it shouldn’t be different.”

That’s why my designer urged me to consider other covers in my genre before delivering any instructions to him.

So, let’s take at some other successful books that offer useful dating advice for men.

‘Younger, Hotter, Tighter’ by Nick Krauser

‘I Hope They Serve Beer In Hell’ by Tucker Max

‘The Game’ by Neil Strauss

‘Fifty Shades of Grey’ by E.L. James

You’d be brave to consider ’50 Shades Of Grey’ as ‘dating advice’ and there are other tamer books in this genre, but it was important for me to compare books I knew to be outrageous, controversial and sexually charged. These were the adjectives I wanted people to associate with my book.

As you can see, there are clear similarities with colour schemes and fonts. The only remaining question surrounded the image. How sexual should it be?

Should I make no hints of sexual content on the cover, like Tucker Max? Do I imply it subtly like E.L. James, or explicitly like Nick Krauser?

Staying true to the theme of the book

Another classic book cover mistake is not making it clear and obvious what to expect from the book.

The subtitle: ‘17 Brutal Lessons I Learned By Filming My Dating Life For National TV’ does most of the work here.

Yet, the image prepares the reader for controversy, obscenity and awesome lessons in how to get some ass 😉

Perhaps more importantly though, the book covers my journey trying to be ‘put on’ as a dating and relationships expert. It explores my struggles to deal with potential fame. My fears about exposing my full personality to women — and to the nation. My slow realisation that you have to upset some people to be truly adored by others. With that in mind, it would be almost hypocritical to ‘play it safe’ with the cover design.

Image created by artstudio

I’ve built an audience of young men who want to become better with women — and shared all my favourite cover designs with them.

There were a range of opinions, but those who liked the butt, LOVED IT.

That was enough for me to commit to these beautiful buttcheeks. In a world where you’re only ever two clicks from a cat video, you have to make an IMPACT.

Image created by artstudio

This book cover is a continuation of my lesson that not everyone has to like you, as long as your target market loves you. A lesson that has helped me excel in business and dating.

If you’re offended by this woman’s behind, you probably wouldn’t enjoy the book anyway. The first chapter will offend you, the fourth will disgust you and the fifteenth will have you throwing up breakfast.

If you’re excited by the idea of sordid sex stories mixed with essential lessons about dating, The Camera Never Lies is for sale on Amazon now.

Related.

Joe Elvin is travelling the world, working as a freelance writer and confidence coach. He blogs about how to escape your comfort zone, chase adventure and find the bravery to live your best life. His book ‘The Thrill Of The Chase’ describes his transformation from heartbroken loser to incredibly happy dude with a healthy dating life.
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Joe Elvin is travelling the world, working as a freelance writer and confidence coach. He blogs about how to escape your comfort zone, chase adventure and find the bravery to live your best life. His book ‘The Thrill Of The Chase’ describes his transformation from heartbroken loser to incredibly happy dude with a healthy dating life.

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